Page 64 - Designing Ways 279

ALL ABOUT
ART

codes of trade shows, the speculative
experimentation, created especially for the
occasion, welcomes designers, exhibitors,
and local and international speakers,
all united in a decompartmentalised
theatrical setting. Over 1,600 professionals
and students from the fields of design and
architecture become accomplices in the
collective experience. The invitation is
out: "We dress in black", says Jean.
In a transdisciplinary approach, ES24
brings together the artistic worlds of
architectural installation, performance,
music, photography, and video. The
participatory scenography, which
makes no distinction between visitors
and exhibitors, borrows the minimalist
characteristics of the museum exhibition
space. The various selected objects, staged
without hierarchy, facilitate discovery and
interpretation through their arrangement
and individual narrativities.
The modular, demountable set-up, fully
dimensioned to make optimum use of the
materials used in its manufacture, allows
Index Design to completely re-use the
system for a future iteration of the event.
The curation proposed to exhibitors
solicits creations that are particularly
manifest in the emergence of ideas with
a strong component of innovation,
circularity, and resource economy,
summoning alternative modes of design
and fruitful experimentation to lead us

64 Issue 279 • dw