Page 10 - Designing Ways 283

TRADE WINDS

Upcycling innovation earns Sealand Gear

the Our Better Nature Sustainability

Award at the 2024 V&A Waterfront

Neighbourhood Retail Awards

A label marketing the V&A Waterfront. ‘Our judges were
lifestyle
responsibly - made bags and
very impressed by the brand’s exceptional
apparel, Sealand has added to
measurable proof of a low carbon
its growing list of accolades by scoring delivery of every criteria for the award:
top marks as a leading sustainability footprint, significant waste reduction,
brand at the inaugural V&A Waterfront and active community engagement. We
Neighbourhood Retail Awards. The applaud the brand for being a key player
awards were announced in September in our shared journey toward a brighter
at Spyced Restaurant in the Silo District, future and congratulate it on this well-
where Sealand won the Our Better Nature deserved recognition.’ Co-founder and CEO Jasper Eales
Sustainability Award. Sealand’s award highlights the brand's cites a lifelong love of the outdoors as the
There were 34 judges overall, five of strong commitment to environmental main motivation behind the brand and its
whom judged the sustainability category. conservation, social responsibility, and mission statement: ‘Together we make our
They were: Twyg founder and Editor ethical practices. To date it has saved more planet better’. Sealand partners with like-
Jackie May, the Green Building Council’s than 90 tonnes of toxic material from our minded businesses and organisations,
Jenni Lombard, Dr Judy Mann-Lang of earth and avoided 2 226 tonnes of CO². making custom bags for the NSRI,
the Two Oceans Aquarium Foundation, Sealand also won a Maker to Market Award designing kit for the DHL Stormers,
Heather Parker from V&A SOLVE, at the 2019 Design Foundation Awards and and sponsoring the PONDO Ultra and
and Petro Myburgh, Senior Manager: the Sustainable Accessory Award at the Coaster trail running events. A recent
Sustainability at V&A Waterfront. 2019 Twyg Sustainable Fashion Awards. collaboration with local celebrity and
With a shop in the Victoria & Alfred Since its inception in 2015, Sealand multi hyphenate Maps Maponyane saw
Mall (and outlets in Sandton, Stellenbosch has created products from textile waste Sealand producing an iconography-based
and Hout Bay), Sealand exemplifies the and materials sourced through ethical capsule range steeped in storytelling and
sustainable goals that define the V&A supply chains that uphold workers' rights. local context.
Waterfront and are practised at this Founded and run by Cape Town locals, The brand’s environmentally-conscious
iconic mixed-use destination. ‘Sealand the brand is grounded in the belief that approach filters through every aspect of its
embodies our mission to cultivate a integrating sustainability into its practices operations, from recycling office and shop
community centred on sustainability,’ says is not just environmentally and socially waste to sourcing and manufacturing the
Alex Kabalin, Executive Retail Director at responsible, but also beneficial for business. gear. Designed to stand the test of time, its
product range is durable, functional and
undeniably stylish. ECONYL® regenerated
nylon, composed of waste including
fishing nets and fabric offcuts, forms the
base of the bestselling recycled Moon
Bag. The Roamer backpack, Sealand’s first
product to be made in numbers, remains
a fan favourite.
As Sealand continues to design
new products, honouring nature and
preserving our environment for future
generations remains a core value behind
every endeavour.
Visit Sealand at Shop 7208B on the
Upper Floor of the Victoria & Alfred Mall
at the V&A Waterfront. The store is open
daily from 09h00 to 21h00.

www.sealandgear.com
www.waterfront.co.za/tenant-awards

10 Issue 283 • dw