Page 16 - Designing Ways 285
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COMMERCIAL
               INTERIOR













































                                               Plus Company Campus & Cossette Offices


                                                                    Montreal, Canada


                                                  ollowing a temporary lease at   provide a superior level of functionality
                                                  WeWork during the pandemic,   to enhance the creative flow of the teams.
                                             Fleading Canadian ad agency          To deliver on this promise, one of the
                                              Cossette and  its  parent  corporation   prerequisites became  to  provide  each
                                              Plus Company formulated an ambitious   team with a workplace customised to
                                              agenda for change: to reunite its Montreal   its business model, working habits, and
                                              workforce in a single downtown campus   creative practices: some preferred open
                                              and attract remote workers back to   spaces,  other  required more closed
                                              the office. The opportunity arose when   rooms, and some sought more hybrid
                                              Shopify vacated one of its floors at 525   configurations.  To propel the wider
                                              Viger Ouest, near Old Montreal. Cossette   Plus Company ecosystem and promote
                                              invited LAAB architecture to reboot   synergies  between  business  units,
                                              its workplace to go beyond hip design   the previously siloed workplace pods
                                              features and the ubiquitous foosball.  were opened along the exterior wall to
                                               The keenest insight came from their   promote  informal  travel  between  the
                                              shared focus on UX design. Their common   teams, and to provide greater access to
                                              goal became to model the new workplace   views and light. Another driver was to
                                              around the staff experience and the shared   propose a wide selection of meeting room
                                              culture, rather than strictly from upper   configurations, from two to twenty  seats,
                                              management’s perspective. The new layout   in a dizzying array of configurations
                                              flowed naturally from this stance.  for  quiet  conversations,  focused  work,
                                               The result is a workplace environment   brainstorming sessions, and collaborative
                                              crafted around the agency’s work culture   work.
                                              and ethos. As such, the spaces were then   Beyond profiling the business model in
                                              organised around the requisites of their   the layout, the team also wanted to create
                                              creative  vocation,  and the thrust  was to   a  work  environment  that  would  avoid  a



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