Page 20 - Designing Ways 285
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COMMERCIAL
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           choicest location with a breathtaking view   among visitors, staff, management, and   •   Design team: Gino Mauri, LAAB
           of downtown Square Victoria; it was aptly   clients; they just love it and cannot get   Project Director, Daphné Beaudry,
           renamed the Bistro-Park for this reason.   enough of it.                 Senior Technical Designer LAAB,
           Situated at the crossroads of circulations,   LAAB's strategic design mission was to   Maeva Lonni, Design Strategist
           the recording studio hub emerged as a   bring together a mix of ingredients that   LAAB,  Frédéric  Gagliolo,
           must-see destination for clients, with   would stimulate and accelerate a return   Conceptual  Designer  LAAB,
           its varied hues of studios ranging from   to office momentum. The Plus Company   Maxwell Sterry, Conceptual Designer
           white to charcoal, and its brightly lit   Campus is proof of concept that great   LAAB, Nolwenn Keromnes, Design
           portals (to signal On-Air status). Lastly,   office design can create great business   Strategist LAAB
           the  award-winning  Club  Cossette office   outcomes and defy most back-to-the-  •   Collaborators:  Cossette  (brand
           pop-up installation was relocated along   office trends.                 strategy and identity, UX design)
           the visual axis of McGill, its curved                                •   Engineers: NCK inc. (structure),
           mirrors magnifying the city’s kinetic   Project Fact Sheet               PMA inc.(mechanical/electrical)
           movement and  evoking  the  Silo  no5  in   •   Official  Project  Name:  Plus  •   Permitting & Approvals:  LAAB
           the background.                       Company Campus & Cossette          architecture
             Despite  modeling  multiple  back-  Offices                        •   Key Suppliers: QMD inc. (general
           to-work scenarios with occupancy   •   Location: 525 Viger Str, Air Canada   contractor), Lumigroup (lighting),
           predictions, the business outcome has   Tower, 4th floor, Montreal, Quebec,   Allwood  (millwork),  Chagall
           succeded wildly beyond expectations,   Canada                            (millwork)
           as staff returned to the office in droves   •   Surface Area: 35 000 sq.ft. on one   •   Lighting  Designer:  LAAB
           and turnout has skyrocketed. The results   floor                         architecture inc.
           have been so astounding that the main   •   Client: Plus Company Inc.  •   Markets: Workplace & Office,
           operational issue has become meeting   •   Architect/Lead Designer: LAAB   Corporate interiors, Sound Studios,
           room overbooking and a lack of seating in   architecture inc.            Brand experiences, Retrofit/Extreme
           the Bistro-Park.                   •   Strategic Design: UX & Experience   Makeovers
             As for the design itself, the result is a   design  (LAAB),  Brandscaping  •   Project Completion Date: June 2024
           mesmerising space that almost inebriates   (LAAB)                    •   Photographer:  Raphael Thibodeau
           its visitors with a rich promenade, visual   •   Project Manager: Gino Mauri,   & LAAB           dw
           stimulation,  and a  tangible  creative   LAAB
           ambiance. The office design and its   •   Design team: Lead designer: Michel   www.laabarchitecture.com
           signature have created a rare consensus   Lauzon, Creative Director LAAB






           20     Issue 285 • dw
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