Page 48 - Designing Ways 287

COLOUR
PSYCHOLOGY

Hybridity is the hero of the much-awaited

Plascon 2025 Colour Forecast

or 2025, Plascon flips the script having a single colour of the year, or even outfits. So the most relevant or top-of-
to harness the power of polarities a colour combination of the year, and we mind colour isn’t fixed for as long as a year.
Fand mixed states in its much- share in this ourselves, but we’re just not Maybe we’ll be able to be more definitive
awaited annual Colour Forecast. Rather feeling this in the zeitgeist for 2025,’ says about a single-minded colour of the year
than focusing on a single colour, a colour Plascon Brand Manager Kristel Dreyer. when our identities and thinking coalesce
combination, or seasonal shifts, it is the ‘With so much flux in the world right more and the world is less in flux, but for
theme of hybridity that takes the day - or now, we can’t see our way to dictating a now it’s all about playing with possibility.’
the night, for that matter - for 2025. single hue that will be meaningful for Without any further ado, here are the
Unexpected, evocative colour sets that everyone, everywhere, and all at the four enticing colour families that invite
reference the beauty of our local context same time. With the increasing melding you to make your own choices.
will scintillate in the months to come. of digital and physical realms, we feel
The theme of hybridity runs through hybridity is the state everyone shares. Bright: Digital x Physical
four carefully considered colour families: Rather than one way of being or doing, for Leaning into the playful irreverence of
Bright, Dark, Natural and Neutral. Each 2025, we’re pleased to share a multiverse online culture, the Bright colour family
colour family is based on the meeting of of colour with you. We are trusting in our is as vivid as its name suggests. These
opposites, creating a commanding effect decision that an open-ended rather than hues express energy and extraversion
that is more striking than the sum of its finite approach to colour for next year is through mood-boosting soft neons and
parts. Further distinguishing the Forecast what people will relate to most!’ she says. digital fluorescents. They are perfect for
from the format of previous years, Plascon ‘The spirit of the 2025 Colour Forecast is those who wish to master the art of the
takes the theme of hybridity a step further, co-creation, it’s in how you interpret and unexpected in their interiors, or simply
extending an invitation to combine bring the colour families to life yourself. It want to design a room that makes a
colours across the family groupings to goes way further than just a single colour statement. Included in the set are pared-
create new possibilities. of the year.’ back versions of four of the colours; these
‘After consulting with leading trend According to trend researcher Chris are more subtle, but undoubtedly imbued
researchers, International Trend Institute Reid of ITI, ‘From a conceptual level, with the same lively spirit. They can be
(ITI), we have taken a very different the zeitgeist is all about multiplicity right paired with their electric counterparts but
direction for 2025. We understand the now. No-one is any one thing any more. they’re also strong enough to stand alone.
industry is used to the convention of We change identity the way we change Even when used sparingly, this colour

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