Page 20 - Designing Ways 290
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IID




                            IID update, May 2025.



                he IID was proud to collaborate with   A: Whitney - I firmly believe that clear
                Whitney Pienaar, Senior Interior   communication both within the team and
           TDesigner, and Warren Papier,      with the client goes a long way in ensuring
           Associate Director at KMH Architects.   project success. Regular check-ins and on-
           Their insightful discussion offers valuable   site meetings help manage expectations
           design perspectives for Interior Designers   effectively and keep everyone on the same
           and Architects                     page. Building strong relationships with
             KMH Architects (Pty) Ltd is a Level   clients, consultants, and contractors plays a
           1 B-BBEE studio with over 110 years’   key role in creating a smooth, collaborative
           experience, delivering 3,000+ buildings   process. When all parties are aligned,
           across sectors from Cape Town and   there’s little room for things to go off track.
           Johannesburg.  With  strong  BIM  and   A:  Warren  - By recognising the   approach to interior design evolved, and
           a growing Interiors division, KMH is   contribution and expertise of every role-  what advice would you offer for shaping
           expanding its interior design offering   player from the very beginning, we create   an interior design department within an
           to complement its architectural legacy,   an environment where collaboration   architectural firm like KMH Architects
           committed to setting new industry   thrives, resulting in the best possible   to foster seamless collaboration between
           standards and making a lasting impact  outcome for the client. It’s about putting   architects and designers?
                                              aside egos and embracing true teamwork.   A: Whitney - Fortunately, interior
           Q and A with Whitney and Warren    Another key factor that has proven   design is ever-changing, and this allows
           Q - How does a strong interior design   invaluable is actively involving the client   us to constantly challenge and push our
           offering enhance an architectural firm’s   throughout the design process.  design limits and boundaries. This forces
           value, boost revenue streams, and                                    you  to  move  past  your  own  personal
           strengthen long-term competitiveness?   How  do  you  personally  remain   comfortability withing design, which
             A: Whitney - Our integrated approach   competitive and forward-thinking by   can forge new design strategies moving
           delivers comprehensive turnkey solutions   leveraging innovation, new technologies,   forward. My key takeaways for a seamless
           in both architecture and interior design   and sustainable design practices in a   collaboration between architect and
           a one-stop shop many clients value. This   constantly evolving industry?  designer are ensuring we are involved
           fosters seamless collaboration, boosting   A: Whitney - It’s essential to stay informed   with the project from the very beginning
           project efficiency. From a revenue   about current trends  while  continually   within the briefing and conceptual stages,
           perspective, the interior design division   researching what aligns best with your   to allow us to contribute to the finer
           generates additional income through   practice. Often, the products or tools we see   details internally that can also shape the
           FF&E  and post-project  services,  often   advertised aren’t necessarily suited to where   way for the building externally.
           with quicker turnaround times. Unlike   your  firm  is  at  or  what  you  specifically
           architecture, which is  often  fee-capped,   offer. With so many platforms available to   Warren - In addition to your core
           interior design work, especially when   enhance both productivity and creativity,   architectural  responsibilities,  you
           paired with procurement or consulting   it’s important to ensure that whatever you   manage marketing and foster office
           offers higher profit margins       adopt genuinely complements your firm’s   culture  at  KMH.  How  have  these  roles
                                              unique approach and capabilities   contributed to your leadership style and
           How    do   you  manage   roles,    A: Warren - Staying ahead in our   your ability to drive both team cohesion
           responsibilities, and communication   constantly evolving industry requires   and business growth?
           between disciplines to ensure efficiency,   deliberate effort. Technological advances,   A:  Warren  - A studio with over 100
           innovation, and client satisfaction   whether new materials or software have   years  of  history  should  be  well  known.
           throughout the project lifecycle?  always shaped our work. Today, BIM   It starts inwardly fostering pride and a
                                              is widely adopted, and AI is gradually   sense of belonging among staff, what we
                                              becoming part of our processes. While   call “KMH green blood.” We celebrate our
                                              online platforms like LinkedIn offer   team and their successes through awards
                                              insight into  global trends, attending   and publications. Outwardly, visibility at
                                              CPD presentations remains invaluable   industry events, conferences, and student
                                              for hands-on learning. The sooner we   talks helps promote KMH. When both
                                              integrate these innovations into daily   inward culture and outward presence
                                              practice, the more we establish ourselves   align, it builds a strong foundation for a
                                              as pioneers and boost our marketability  healthy practice that makes a meaningful
                                                                                impact on the built environment.  dw
                                              Whitney - With over a decade of experience
                                              across various sectors, how has your       www.kmh.co.za




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