Page 51 - Designing Ways 250

This multitude of spatial experiences
helps create an environment that
encourages visitors to return and explore
time after time. dw

Technical Sheet
• Project Name: Paradise Walk
Jiangchen
• Type: Shopping Mall, Office Tower,
Residential
• Client: Gezhouba, Longfor
• Location: Qingnian Rd, Wuhan
• Construction Area: 370,000 sqm
(Retail 138,711 sqm)
• Architecture/Interior Design: CLOU
architects
• Design Team: Jan Clostermann,
Zhi Zhang, Jianyun Wu, Wenlei
Ma, Christopher Biggin, Sebastian
Loaiza, Jingshuang Zhao, Sara
Fontana, Tiago Tavares, Principia
Wardhani, Baolin Shen, Nan Zhang,
Florencia Carvajal
• Model Maker: Yuelun Yang, Dandan
An
• Planning Design & Towers: Tianhua
• LDI: Central-South Architectural
Design Institute Co.,Ltd., Shanghai
Kangye
• Façade Consultant: Keyuan Facade
• Lighting Consultant: COPA
• Signage Consultant: Trycool
cinema and sports zone are volumetrically
expressed in protruding cuboid volumes www.clouarchitects.com
that mark the building corners, entrance
zones, and programmatic highlights.
In addition, the corners set out the
colour identities of their respective
adjacent facades, with each side of the
triangular footprint represented in an
individual colour scheme of gold, red,
and blue. The strong hues diffuse in a
dynamically pleated façade that adds
three-dimensional depth and a clever
twofold colour play, allowing for different
aspects from every view angle.
Perforated metal screens feature
diverse intensities in corrugation for
further articulation and visual layering
along the extended sides. This introduces
lightness and differentiation to the stacked
volumetric, effectively breaking down
building mass.
Advertisement panels and oversized
‘shop windows’ create rhythm and
animation, their scale reacting to the
respective viewing distances: they respond
to the urban level, the speed of passing
by, and the human scale that eventually
attracts and draws individuals into the
mall.

dw • Issue 250 51