Page 52 - Designing Ways 250

SHAPES

The Journey

of Senses

Dubai, United

Arab Emirates

he main inspiration for the
pavilion design comes from
TMetaform Architects’ desire to
convey a true reflection of Luxembourg’s
past, present, and future, while also
presenting the values of the country: small
but ambitious, intriguing yet reassuring,
and above all generous and open. What
better inspiration than a Möbius strip, a
loop, a single surface twisted with neither
beginning nor end, symbolizing infinity
and, most of all, the circular economy and
diversity united as one.
One of the biggest challenges was to people to discover the building, and interactive, and intuitive way, different
create a good flow for visitors to pass guiding them along a continuous path projections and animations display the
through quickly. A setback area was thus that blurs the limits between the exterior country and its people. Collectively, it
created between the main walking street and interior. creates a continuous flux of images from
and the pavilion: the space and distance How do you merge user experience, start to finish for experiences on the
offer a clear perception of the whole. scenography, and architecture? top second floor. The ribbon becomes
Given that the visitor experience begins Scenography and architecture are a multilayered scenography canvas,
in the waiting line, Metaform designed a complementary in the mission to merge alternating floor, wall, and ceiling as
ramp as a welcoming red carpet, inviting people with the exhibition. In a didactic, means of expression.

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