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HOSPITALITY
Moment Factory: 10
Years of
Reimagining the
Passenger
Experience
Montreal, Canada
t’s been ten years since Moment
Factory unveiled North America’s
Ilargest airport multimedia ecosystem
at the Tom Bradley International Terminal
in Los Angeles International Airport
(LAX). Produced in collaboration with
top global strategists, this groundbreaking
series of immersive media features
put LAX on the map as a place where
travellers could rediscover the romance
of travel, the glamour of Hollywood, and
set a new standard for airports and train
stations around the world.
Over the past decade, Moment Factory
has continued to innovate, drawing
on its industry-leading technical and
creative expertise to transform the world’s
busiest and top-ranked travel gateways
into destinations in their own right.
Through this game-changing approach,
transportation hubs not only reinforce
their position as strategic gateways to
the destinations they serve, but also
become a central part of the passenger
Journey of Discovery: Terminal 1, Hong Kong journey, driving visitorship and revenue-
International Airport | 2022 generating opportunities, while reviving
Photo credit: Moment Factory the wonder and grandeur of the travel
experience.
The Colour Bath at Shinjuku
Station, Tokyo | 2021
Photo credit: Moment Factory
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Tom Bradley International Terminal,
Los Angeles International Airport | 2013
Reinventing the passenger journey
With the opening of the next-
generation Tom Bradley International
Terminal in 2013, outbound travellers
encountered a completely new airport
experience. Instead of a stressful airport
environment, travellers stepped into an
oasis of harmony and calm, created with
a multi-canvas multimedia ecosystem.
Inspired by the iconography of Los
Angeles, Moment Factory teams crafted
immersive video content featuring the
latest in high-resolution imaging, 3D
effects, interactive capsules, and real-
time information to bring continuity
and romance to a passenger journey.
From this point on, the airport would no
longer be viewed as an uninspired place to
transition through as quickly as possible.
The Theatre of Experience: Terminal 4,
Singapore Changi Airport | 2017
Pushing the boundaries
In its constant pursuit of excellence,
earning Skytrax’s #1 airport ranking for
10 of the past 12 years, Changi Airport
Group commissioned Moment Factory to
create two transformative media features.
As travellers pass through security, an
immersive media wall comes to life with
picturesque landscapes and animated
bas-relief sculptures, bringing levity to
a traveller pain point. In the retail zone,
large-format LED screens create a trompe-
l’oeil effect, seamlessly merging real and
virtual storefronts to recreate Singapore’s Tom Bradley International Terminal,
traditional shophouse architecture. This Los Angeles International Airport | 2013
Photo credit: Moment Factory
cinematic backdrop sets the stage for a
local love story that entertains travellers
as they shop and dine. Each installation Factory was asked to create two inspiring Moynihan Train Hall, Pennsylvania
was designed to blend into the airport
environment and cater to specific multimedia experiences to anchor the Station, New York | 2020
traveller needs, while forging emotional innovative Experience Studio within Celebrating a city and its regions
the Jewel, the airport’s new mixed-used, Building upon the monumental
connections to Singaporean culture.
landside visitor attraction. Designed to history of Penn Station, Moment Factory
entertain, engage, educate, and encourage developed a multimedia content strategy
Changi Experience Studio, Singapore the health and well-being of visitors, to help reinvent America’s busiest transit
Changi Airport | 2019 Moment Factory developed an interactive hub as a world-class transit hub and
Inventing the aerotropolis multiplayer game powered by human central gathering place for visitors and
Changi Airport Group’s ongoing movement and an immersive theatre locals alike. Celebrating the romance of
relationship with Moment Factory attests that takes visitors on a sweeping virtual travel, the heritage of the architectural
to their confidence in the transformative tour of the evolution of Changi Airport landmark, the vibrancy of New York
role multimedia storytelling plays in and its crown Jewel. Since opening, Jewel City, and the beauty of the state at large,
airports, and its contribution to their has attracted an average 300,000 visitors seven animated capsules play across four
dominance in the market. As part of the per day, showing that airports can be colossal LED screens, casting a sheen of
group’s vision for an aerotropolis, a place venues for much more than take offs and splendour over the visitor experience and
where city merges into airport, Moment
landings. contributing to a positive halo effect for
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