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HOSPITALITY

Changi Jewel’s Experience Studio,
Singapore Changi Airport | 2019 The Theatre of Experience: Terminal 4, Singapore Changi Airport | 2017
Photo credit: Moment Factory Photo credit: Moment Factory

the restaurant, retail, and business tenants Airport vies with Dallas-Fort-Worth oasis, a one kilometre-long LED ribbon distinct yet diverse personality of the So, where is Moment Factory headed Moment Factory’s teams have also
that overlook the epic new atrium. as the second busiest airport on the unfurls across two storeys, amplifying state’s 21 counties, and to pay homage to next? landed in Seoul’s Incheon International
planet. The Journey of Discovery in the the beauty of nature with native botanical innovators shaping its history and future. Expect more innovative work from Airport, rated as Skytrax 2023’s fourth-
The Colour Bath, Shinjuku Station, recently renovated Terminal 1, originally themes and showcasing Qatar’s rich the studio’s ongoing collaborations best airport in the world.
Tokyo | 2021 designed by Foster+ Partners, strengthens cultural heritage on a 24-hour ambient The future of passenger experience with the world’s busiest and top- Every step along the travel journey
Calming the commuter rush the airport’s reputation as a leading loop. Ideal for long layovers, or even innovation ranked transportation hubs, including, counts. By embracing the transformative
An estimated 3.7 million daily destination for passenger experience a quick recharge, the serene space These world-class travel hubs notably, another collaboration with potential of transportation hubs, each step
visitors pass through Shinjuku Station innovation. Positioned at strategic encourages travellers to meander and exemplify a paradigm shift in passenger Changi Airport, named the world’s best has the chance to leave a personal and
in Tokyo, Japan, making it the busiest touchpoints, four multimedia activations dwell in the terminal’s retail, food, and experience innovation. airport by Skytrax in 2023, and Incheon lasting imprint on every traveller. dw
transportation hub in the world. The contribute to this holistic effort to create a beverage zones, and repositions Hamad- “In today’s experience economy, International Airport in Korea.
East-West Passageway serves as a welcoming atmosphere and impart a deep ranked #1 in the world by Skytrax in 2021 travellers leave home with heightened www.momentfactory.com
crucial artery for the subway, inner- sense of place for arriving and departing and 2022-as a refreshing, rather than expectations,” says Mikael Charpin,
city, and commuter-rail travellers who passengers, from curb to gate or gate to draining leg of the travel journey. General Manager and Producer of the
cross the 100-metre corridor every day. curb. Integrating interactive technologies Cities Unit at Moment Factory. “Leading Journey of Discovery: Terminal 1, Hong Kong International Airport | 2022
However, the overcrowded and stressful were key to the client’s vision, including The Digital Journey of Surprises: transportation hubs are no longer simply Photo credit: Moment Factory
atmosphere had earned it a negative original content and storytelling from Terminal A, Newark Liberty where the travel journeys begin and end.
reputation. To improve circulation and celebrated local artists, crafted to resonate International Airport | 2023 Increasingly, they have become a vital
create a sense of harmony, The Colour with local travellers and spark visitors’ Taking local pride global extension of the travel experience, where
Bath envelops the corridor with glowing curiosity. Extending the passenger As part of the largest design-build cultural discovery and entertainment
gradients, themed moods, and ambient journey on both ends, the immersive project in the state’s history, the open the door to higher satisfaction rates,
digital content. Drawing inspiration from Twin Gardens in the Meeters and Greeters transformation of the New Terminal A increased brand value, and revenues.”
Shinjuku’s diverse culture, the large-scale Hall offers visitors a lush environment to at Newark Liberty International Airport As a recent impact study on immersive
multimedia ecosystem—one of the largest play, relax, and share excitement for their (EWR) extends a proud New Jersey installations by studio HABO confirms,
of its kind in Japan—uses light, video, and trip with friends and family, whether in welcome to domestic and international service environment and atmosphere
sound to offer commuters calming and person or on social media. travellers. Seamlessly integrated into account for a 42.5% weight in the
colourful moments of wonder. In support the terminal’s architecture and systems, traveller experience, making it the
of JR East’s business goals, The Colour The Orchard, Hamad International The Digital Journey of Surprises was most significant factor for improving
Bath also creates room for revenue- Airport, Doha | 2022 strategically designed to provide an international rankings (as per Airports
generating content within a unified and Reinvigorating the travel itinerary entertaining experience within a Council International). In addition to
entertaining ecosystem. As part of an expansion that will highly functional space. Located at key increasing brand equity, the study finds
increase Hamad International Airport’s touchpoints, a series of permanent large- that art and immersive experiences
The Journey of Discovery: Terminal 1, capacity to more than 75 million visitors, scale installations evolve to meet traveller boost traffic, dwell times, and on-site
Hong Kong International Airport | 2022 Moment Factory was tasked with creating needs from curb to gate, with New revenues, proving transportation hubs
Expanding the journey landside a rejuvenating multimedia environment Jersey pride front and centre every step can be places where travellers and non-
With almost 72 million passengers for the new concourse’s indoor tropical of the way. Moment Factory consulted travellers alike choose to spend their
served in 2019, Hong Kong International garden, The Orchard. Surrounding the with numerous experts to capture the time and money.

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