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power of storytelling and cutting-edge
           technology to create a spirit of collective
           wonder,  creating  intimate  and  unique
           bonds between the audience and the site.
             The monumental experience that
           is  AURA  Invalides  reflects  Moment
           Factory’s aspiration to enable this iconic
           site  of  Parisian  and  French heritage  to
           engage with new audiences and continue
           to  extend  its  legacy from generation  to
           generation.

           Other heritage projects by Moment
           Factory:
             ODE TO LIFE at SAGRADA FAMILIA
           in Barcelona (2012): Moment Factory
           was invited by the cities of Barcelona and
           Montreal to create the first sound-and-
           light show on the imposing and complex
           façade of Sagrada Familia.
             AURA at Basilique Notre-Dame de
           Montréal (2017): Fabrique de la Paroisse
           Notre-Dame asked Moment Factory to
           design a permanent sound, light, and
           video experience that would draw visitors
           inside the basilica and enable them to
           discover it in a new way.
             REGALIA in Reims, France (2019):
           The city of Reims commissioned Moment
           Factory to design a two-part sensory
           multimedia experience on the façades of
           Cathédrale Notre-Dame de Reims and
           Basilique Saint-Remi, both UNESCO
           World Heritage Sites.

           SUPERREAL, NYC (2019):
             Moment Factory, in collaboration with
           Cipriani, created an immersive digital art
           experience that transformed Cipriani 25
           Broadway.

           SOISSONS EN LUMIÈRES (2022):
             The cultural and architectural heritage
           of Soissons, France, was illuminated by
           a narrative and immersive experience
           across several emblematic monuments.

           Moment   Factory  delivers  French
           expertise                           In France, Moment Factory has created   and  contributed  to  showcasing local
             Moment Factory has been active in   events for prestigious brands such as Moët   heritage through such ambitious projects
           France for more than seven years and   &  Chandon  and  Renault,  permanent   as Regalia, a multimedia show displayed
           now boasts a team of more than 25   installations in hotels and casinos,   on the façades of Cathédrale Notre-Dame
           talented professionals. Over the years,   including Grand Magic Hôtel and Pasino   de Reims and Basilique Saint-Remi, both
           the studio in France has built close ties   Partouche in Aix-En-Provence, worked   recognized as UNESCO World Heritage
           with local partners and has rolled out a   closely with renowned artists such as Bigflo   Sites, and Soissons en Lumière.
           number of large-scale projects, including   & Oli and Jain, devised enchanted night   Photo credit: Moment Factory  dw
           AURA Invalides, which was designed in   walks, including Alta Lumina in Gets and
           collaboration with the Montreal studio.  Oceana Lumina at Arsenal de Rochefort,   www.momentfactory.com





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