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power of storytelling and cutting-edge
technology to create a spirit of collective
wonder, creating intimate and unique
bonds between the audience and the site.
The monumental experience that
is AURA Invalides reflects Moment
Factory’s aspiration to enable this iconic
site of Parisian and French heritage to
engage with new audiences and continue
to extend its legacy from generation to
generation.
Other heritage projects by Moment
Factory:
ODE TO LIFE at SAGRADA FAMILIA
in Barcelona (2012): Moment Factory
was invited by the cities of Barcelona and
Montreal to create the first sound-and-
light show on the imposing and complex
façade of Sagrada Familia.
AURA at Basilique Notre-Dame de
Montréal (2017): Fabrique de la Paroisse
Notre-Dame asked Moment Factory to
design a permanent sound, light, and
video experience that would draw visitors
inside the basilica and enable them to
discover it in a new way.
REGALIA in Reims, France (2019):
The city of Reims commissioned Moment
Factory to design a two-part sensory
multimedia experience on the façades of
Cathédrale Notre-Dame de Reims and
Basilique Saint-Remi, both UNESCO
World Heritage Sites.
SUPERREAL, NYC (2019):
Moment Factory, in collaboration with
Cipriani, created an immersive digital art
experience that transformed Cipriani 25
Broadway.
SOISSONS EN LUMIÈRES (2022):
The cultural and architectural heritage
of Soissons, France, was illuminated by
a narrative and immersive experience
across several emblematic monuments.
Moment Factory delivers French
expertise In France, Moment Factory has created and contributed to showcasing local
Moment Factory has been active in events for prestigious brands such as Moët heritage through such ambitious projects
France for more than seven years and & Chandon and Renault, permanent as Regalia, a multimedia show displayed
now boasts a team of more than 25 installations in hotels and casinos, on the façades of Cathédrale Notre-Dame
talented professionals. Over the years, including Grand Magic Hôtel and Pasino de Reims and Basilique Saint-Remi, both
the studio in France has built close ties Partouche in Aix-En-Provence, worked recognized as UNESCO World Heritage
with local partners and has rolled out a closely with renowned artists such as Bigflo Sites, and Soissons en Lumière.
number of large-scale projects, including & Oli and Jain, devised enchanted night Photo credit: Moment Factory dw
AURA Invalides, which was designed in walks, including Alta Lumina in Gets and
collaboration with the Montreal studio. Oceana Lumina at Arsenal de Rochefort, www.momentfactory.com
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