Page 70 - Designing Ways 273
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ALL ABOUT
                 ART



           exceptional French heritage site in a   visitors to discover three fundamental   acoustics, with almost ten seconds of
           whole new way.                     aspects  of  Dôme  des  Invalides:  reverberation, dictated this original
             The  team’s  artistic  preference  was  to   construction (movement I), memory   creation from start to finish.
           reveal the spirit of the place, comprising   (movement II), and power to inspire   The instrumentation is a blend of
           its architectural beauty, the memory with   (movement III).          orchestra,  synthesisers,  percussion,
           which it resonates, and the symbolism   The experience is designed as a forward-  drums, machines, and the voices of more
           it conveys. Accordingly, each scene   moving narrative, enabling visitors to get   than 55 musicians. As for the composition
           in  the  experience  is  based  on  existing   closer to the spirit of the place – to its   itself, of contemporary style for the most
           documents. After extensive historical   aura. Once visitors have experienced the   part, it targets a modern orchestral sound,
           research, the creative team worked closely   various spaces (movement I) and delved   with a few references to nineteenth-
           with chief curators at Musée de l’Armée   into the monument’s memory (movement   century French music.
           to ensure that the design was historically   II), they can access a sensory experience
           accurate.                          that embraces the resplendent grandeur   Moment Factory: Creating immersive
             AURA Invalides seeks to reveal   of Les Invalides.                 experiences for more than 20 years
           and share, rather than to tell. While                                  Over the years, through increasingly
           the creative team drew its narrative   An  orchestral  score,  specifically  ambitious projects, Moment Factory has
           inspiration from the site’s diverse history,   composed to enhance the experience  become an international standard-setter
           it created an immersive world designed to   The music was created by Montreal   in the creation of immersive experiences
           spark visitors’ imagination. By instilling   studio Troublemakers, in collaboration   that enable heritage sites to shine,
           a sense of wonder, the intangible and   with Moment Factory’s creative teams. The   thereby diversifying their initial offer and
           invisible are revealed.            score was devised and composed around   attracting new audiences.
                                              the three movements that punctuate the   Whether  at  Barcelona’s  Sagrada
           A  monumental  experience  in  three   AURA  Invalides  experience,  with  each   Familia,  Basilique  Notre-Dame  de
           movements                          piece featuring a distinct musical colour   Montréal, Cathédrale Notre-Dame de
             The AURA Invalides experience    to highlight the contrasts that characterise   Reims in France, and now Dôme des
           comprises three movements, inviting   the  monument. The  dome’s  unusual   Invalides, Moment Factory uses the





















































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