Page 66 - Designing Ways 273
P. 66
ALL ABOUT
ART
AURA Invalides, a
Monumental
Experience Under
the Dome at Les
Invalides in Paris
Paris, France
URA Invalides marks a new
stage in Moment Factory’s
Ahistory as a multidisciplinary
studio dedicated to crafting innovative
multimedia experiences through bold
creativity and high-tech prowess.
This immersive 50-minute experience
combines video mapping, lighting, special
effects, orchestral music, and sound
design to celebrate the architectural and
historical heritage of one of Paris’s most
iconic monuments: Dôme des Invalides.
The project was initiated in 2019 by
cultural operator Cultival, which was
then seeking innovative cultural and
tourism offerings designed to create
new sustainable attractions in France.
Captivated by the AURA experience at
Basilique Notre-Dame de Montréal, and
Moment Factory’s peerless creativity
and ability to meet exacting standards,
Cultival asked the multimedia studio to
create the very first AURA experience
in France. Les Invalides, whose gilded
dome has brightened the Paris skyline
for centuries, was the natural choice. To
66 Issue 273 • dw