Page 14 - Designing Ways 276

TRADE WINDS

Hospitality in Africa

is open for

increased business

Hotel & Hospitality
Expo Africa

s Africa's travel and tourism
industry surges, fueled by a
Agrowing middle class and a
projected CAGR of 8.9% or $731.4
billion by 2032 in the "bleisure" market,
the demand for innovative hospitality
solutions is booming.
A recent report by Africa Outlook
predicts Africa will be the world's
second-fastest-growing tourism region
in 2024, driven by a resurgence in travel
and investment. To meet this demand,
the Hotel & Hospitality Expo Africa, in
its seventh edition having undergone
a transformation, is set to connect
hospitality buyers with a wide range of
global suppliers and brands.
“The all-new Hotel & Hospitality Expo
Africa is the ultimate destination for the
hotel and hospitality sector in Africa,” widest range of global products, connect year echoes the positive momentum of
says Margaret Peters, Event Manager: with industry leaders, and be inspired. the industry, with 80% of hotel, bar, and
Food & Hospitality at dmg events. “Interiors and fit-out is a truly unique restaurant operators, along with industry
“And as part of our commitment to sector that showcases specialised parts of supplier respondents looking ahead with
providing more value to the African the interiors industry including lighting, growing confidence and optimism.
hospitality sector, the Hotel & Hospitality furniture, furnishings, homeware, artisan Top trends include integrating
Expo Africa is excited to announce the products, textiles, office equipment, artificial intelligence (AI) into hospitality
launch of the interiors and fit-out sector surface materials, hospitality interiors, operations, where the Confidence Index
within the main event, taking place in and more, and is designed to foster confirmed one in four businesses are
South Africa from 11 – 13 June 2024 at meaningful business connections and using AI tools to enhance business. Trends
the Sandton Convention Centre.” inspiration. Get ready for an unforgettable like these will be high on the agenda at
The event will connect architects, experience that is as bold and dynamic as the event this year to capitalise on Africa’s
interior designers, and hotel and the African continent itself. Peters adds. growing population, where the emergence
hospitality buyers with suppliers and The latest African Hotel & Hospitality of a middle class and megacities will give
brands, enabling key players to source the Confidence Index released earlier this rise to hospitality demand.
“With sustainability and technological
transformation shaping the sector, the
trends, services and products that will
determine Africa’s hospitality journey as
a vibrant international destination will be
uncovered at the Expo,” Peters says.
Nearly 3000 trade visitors are expected
at the Expo, with over 100 exhibitors from
across the globe. dw

Registration:
www.dmgemsforms.com/THSAfrica/

www.thehotelshowafrica.com

14 Issue 276 • dw