Page 23 - Designing Ways 276
P. 23

for Nude Project, illuminating the space
           with the brand's initials hovering over the
           fountain.
             The fourth element, 'Il Cassetone', takes
           centre stage as the most potent piece.
           The design of a faux coffered ceiling,
           reinterpreted for contemporary reality, is
           constructed with suspended plasterboard
           uprights in a grid formation, backlighting
           the final artwork of each panel.
             The fifth element is represented by the
           'Lo Specchio' area. El Departamento has
           reimagined the presence of large mirrors
           in  Italian palaces  through  velvet-framed
           mirrors, strategically backlighting them
           at key points in the store.
             'Il Tessuti' refers to the chosen textiles
           dressing  the  space.  Two  large-scale
           curtains, symmetrical and over three
           metres tall, conceal the fitting rooms.
           Their aesthetics evoke the noble textiles
           traditionally used in classic palaces.
             Finally, 'Il Giardinetto' is the seventh
           element that structures the space. The
           presence  of  nature  materialises  in  two
           imposing stainless-steel planters, serving
           as an allegory of noble Italian gardens.
             With the opening of Nude Project
           Milano at Porta Ticinese 64, El
           Departamento has seamlessly merged




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