Page 22 - Designing Ways 276

COMMERCIAL
INTERIOR

El Departamento designs Nude Project's

first international flagship store in Milan

he architectural and interior Milan, the global fashion capital. The
design studio El Departamento result is the concept 'Il Palazzo', through
Thas unveiled its latest creation which El Departamento has encapsulated
in Milan – the new flagship store for the the essence of traditional Italian palaces by
rapidly growing Spanish streetwear brand, incorporating seven distinctive elements
Nude Project. Spanning 98 m2, the space that exude luxury and sophistication.
draws inspiration from classic Italian The first element, 'Il Tapetto', defines
palaces and signifies a major international the most distinguished area of the store
leap for both entities. housing the premium outfit displays and
Located in one of Milan's main fitting rooms. Its floors are adorned with
commercial arteries, El Departamento a bespoke carpet, paying homage to the
has crafted Nude Project's first overseas essential role of carpets in the homes of
store at Porta Ticinese 64, a historic Milan's high bourgeoisie.
gateway transformed into a contemporary The second one speaks about 'Il Tavolo
meeting point. This store represents a la Fontana'. Drawing inspiration from
significant international expansion for tradition, the studio has designed a
both the studio and the fashion brand, centrepiece in the exhibition area where
following their successful collaborations a fountain harmonises the environment
on physical retail locations in Spain and with its sound. The piece is surrounded
the design of Nude Project's headquarters by an exhibition table that embraces its
in Barcelona. entire perimeter.
The conceptualisation of the space The third element introduced by El
addresses the challenge of enhancing the Departamento is 'Il Lampadario'. Large
brand's reputation while concurrently decorative lamps, essential in northern
realising an architectural project befitting Italian palaces, have been custom designed

22 Issue 276 • dw