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Contactless services.
data privacy and security, putting solid
Embracing contactless technologies safeguards in place to protect guest from
is about redefining the hospitality information against cyber threats.
experience to cater to modern travellers,
not just adapting to the pandemic-driven Change in marketing brands and
shift toward touchless interactions. dynamics.
Contactless services simplify the guest Marketing is one of the most common
journey by reducing wait times and challenges faced by the hotel industry.
physical contact points. Mobile check-in, Changes in the advertising and
digital keys and voice or tablet controlled marketing trends often create problems
room automation allow guests to move for hoteliers. Also, traditional marketing
seamlessly through the hospitality methodsare no longer that effective. So,
experience. for those who have always stuck to the
Other popular tools such as WhatsApp old-school ways, getting the strategy right
allow hotel staff to remain in constant is one of the biggest challenges of the
contact with customers during their stay, hospitality industry.
respond immediately to requests and Online marketing is a sure method,
thus provide bespoke services. It also through it would take years for hotel
streamlines operations by reducing the owners to establish their strength. Online
need for face-to-face interactions and deals are booked by genuine guests and
human error, improving service delivery major transactions are paid in advance.
and lowering the burden on a workforce. Engaging guests on social media,
In line with contactless services, messaging apps and other online sources
hospitality companies need to prioritise can work wonders and give results in a few
months, implementing effective digital
marketing strategies is a strong solution
to such issues in the hospitality industry.
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