Page 30 - Designing Ways 280

HOSPITALITY

Concrete’s

Innovative Spatial

Planning and

Progressive Design

Capture the

Vibrant Essence

of Marylebone

London, United Kingdom

he BoTree, a new luxury hotel designed by emphasising craftsmanship, are placed throughout the lobby, inspired
in London, opened its doors to consciousness of nature, and the unique by the vibrance of Marylebone Lane.
Tguests in September 2023 and has floral-infused lifestyle of Marylebone. The lobby evokes the feeling of a
now finalised its welcoming lobby and contemporary conservatory. Wooden
The BoTree bar. The Lobby: A serene contemporary fins, spanning from floor across the
Located where Marylebone, Mayfair, conservatory ceiling, are arrayed along a curved line,
and Soho meet, The BoTree captures the Guests enter the lobby and are creating a natural flow through different
village-like atmosphere of Marylebone welcomed into a warm and luxurious zones. The unique wooden ceiling adds
Lane, the chic of Mayfair, and the space. The neighbourhood-like feeling an extra touch of natural warmth and
originality of Soho. The “Life on the Lane” is maintained in the lobby thanks to a showcases the unique craftmanship that
is brought into the hotel and bar, thanks to personal, individual approach to check- went into creating this space. The strategic
the thoughtful design that guides guests in: guests can check in accompanied by a use of amber-toned swivelling glass panels
through a journey that extends the very member of The BoTree whilst comfortably between the vertical fins around the
essence of the street into the heart of the sitting on one of the couches in the lobby. lifts establishes a sense of intimacy and
hotel. Marylebone is stylish and elegant, The seating area is designed to feel more connection. The glass panels contribute
yet different from other high-end districts residential than hotel-like, with plenty of to the cosy ambiance through their warm
due to its close-knit community feeling. plants and comfortable seating options hue, while their ability to pivot introduces
To realise the vision of “bringing the that invite guests to relax and unwind. an element of functional flexibility and
lane into the building”, The BoTree is Flower arrangements and luscious plants playfulness.
The lobby's colour scheme incorporates
warm greens, cognacs, and reds, which
complement the natural materials and
add a cosy touch to the space. Couches
and leather poufs in natural tones are
combined with colourful styling and
design classics. The back-lit shelves,
wrapped around the central column, shed
a warm lantern-like glow into the lobby
space. At the round credenza bar, guests
are offered a welcome drink or local teas.
A custom-made, swivelling installation
in the entrance of the hotel enhances the
transformative character of The BoTree
spaces. This innovative display and
welcome piece spans the entire expanse of
a wall, capturing the attention of guests as
soon as they walk in.
Adapting to different times of the day
or season, the space creates surprising and
dynamic experiences for guests each time

30 Issue 280 • dw