Page 29 - Designing Ways 302

The design language embraces Materiality and local context furniture is stripped back to its
technical honesty. Construction Reflecting its Nordic setting, the material structural essence.
systems, joints, and rear sections are palette leans into natural textures and
left intentionally visible, integrating the raw finishes: To balance this architectural rigour,
building’s logic into its aesthetic. This • Maple Wood: Provides organic Bershka incorporates dynamic graphic
industrial transparency is mirrored warmth and a sense of calm. elements that resonate with its youth-
in the open ceilings, where exposed • Ceramic Tiling: A nod to domesticity, driven audience, ensuring the space feels
installations allow the lighting design creating an approachable, tactile both elevated and high-energy.
to take centre stage, defining distinct environment.
atmospheres and guiding the flow of • Essentialism: By utilising the "boxes" A new vision for youth retail
movement. as primary display backdrops, The collaboration between Bershka
and El Departamento Studio succeeds
in creating a structured, multi-sensory
environment. In a city as deeply rooted in
contemporary design as Stockholm, this
new flagship stands as a testament to the
brand’s evolution, offering a sophisticated
yet accessible retail experience that
prioritises architectural integrity and
spatial rhythm. dw

www.eldepartamento.net

dw • Issue 302 29