Page 31 - Designing Ways 302

and the seventh art. Drawing inspiration space's dreamlike quality. A textural
from the theatrical and dreamlike counterpoint is provided by the backdrop
aesthetic of David Lynch’s Mulholland of the dress displays, clad in silver faux
Drive, the space is envisioned as a surreal fur. Meanwhile, the footwear collection
party. Based on the premise that for a claims its own distinct corner, showcased
guest-dress brand, the celebration should within niches upholstered in pink velvet
start the very moment of purchase, the on the inside and blue velvet on the
studio has articulated a hypnotic space outside.
defined by chiaroscuro. A direct nod to
the film greets visitors upon arrival: a The dance floor and the forbidden atelier
retro metallic wall phone acts as a gateway The scenographic climax of the retail
to this unique universe, anticipating the space is reserved for the fitting room
brand's manifesto displayed in a neon area, conceived as an exclusive dance
sign: “Good girls go to heaven, bad girls floor. The perimeter is enveloped in
go to Lady Pipa”. subtle, shimmering gradient silk curtains,
while custom mirrors with dotted frontal
Soft textures, reflections, and a DJ booth lighting evoke classic dressing rooms.
The interior journey is structured Suspended from the centre of the ceiling
through a meticulous selection of shines the project's crown jewel: an
materials that define the project's imposing antique chandelier made of
atmosphere. A continuous blue water- hand-blown Murano glass, measuring
effect flooring engages in dialogue with 1.40 metres in height and 1.10 metres
walls coated in matching limewash in diameter. Chrome stools and purple
paint, creating an immersive envelope. velvet poufs round out this balanced
The checkout area, designed as a DJ interplay between contemporary design
booth welcoming visitors, is constructed and curated antiques.
from backlit corrugated glass blocks and The final act of the journey is hidden on
crowned by a custom-designed suspended the lower floor. Descending the stairs leads
brushed aluminum luminaire. to “L’Atelier”, a dedicated event space that
In the store's display area, the energy operates as the party's forbidden room.
is elevated by a sequence of three Here, the atmosphere shifts radically
mirrored arches that multiply reflections toward a more sober, intimate luxury: a
from various angles, enhancing the dense green carpet covers the floor, while

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