Page 30 - Designing Ways 302

FASHION

El Departamento designs Lady Pipa’s new flagship store in Madrid:

a dreamlike atmosphere welcomes you to the ultimate soirée

l Departamento has envisioned
a theatrical, dreamlike space
Einspired by the cinematic universe
of David Lynch. The store is conceived as
an evening where the boundaries between
reality and imagination blur, challenging
the traditional retail model with a clear
premise: if you're shopping for a party
dress, why shouldn't the celebration begin
the moment you step inside?
Architecture and interior design studio
El Departamento has unveiled the new
Lady Pipa flagship store, located at Calle
Lagasca 33 in the heart of Madrid’s
prestigious Salamanca district. Spanning
106 square metres, the project reimagines
traditional retail codes to immerse
visitors in "Soirée Dreams" - a spatial
concept where the limits between dreams
and reality seamlessly blur.

The “Soirée Dreams” concept: where the
party begins
True to their creative and
multidisciplinary research approach, El
Departamento co-founders Alberto Eltini
and Marina Martín establish a profound
dialogue between interior architecture

30 Issue 302 • dw