Page 35 - Designing Ways 273
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if desired.The company's uniqueness is
                                                                                given by the perfect coexistence between
                                                                                avant-garde technology and meticulous
                                                                                craft-based procedures; the use of top-
                                                                                quality raw materials; and substantial
                                                                                investments in research and development.
                                                                                ALPI partners with big industries
                                                                                (from automotive to shipbuilding) and
                                                                                international  companies  specialising
                                                                                in furniture, product design, interior
                                                                                decoration and architectural contracting
                                                                                services. ALPI stands out in the
                                                                                worldwide panorama for its direct control
                                                                                over the entire production process, from
                                                                                the trunk to the finished veneer, starting
                                                                                with forest management. Certification
                                                                                by the Forest Stewardship Council
                                                                                guarantees the wood's provenance from
                                                                                correctly, responsibly managed forests in
                                                                                accordance with rigorous environmental,
                                                                                social and economic standards. ALPI
                                                                                is therefore the guarantor of a certified,
                                                                                ecologically sound product.
                                                                                  Profound synergy between ALPI and
                                                                                the design world has originated in long-
           the-minute elements and  local  tradition   taking apart and putting back together a   standing collaborations with exceptional
           is promoted by the use of finely crafted   tree-trunk. This creates a material that is   design  talents. This  lively,  continually
           materials such as ALPI wood, giving   not printed, but so patterned as to offer   evolving link led to an alliance with
           characterful uniqueness to the renovated   limitless aesthetic results.  Piero Lissoni, who has held the role of art
           JW Marriott Hotel Lima.             ALPI  represents  an undisputed gold   director at ALPI since 2015.
                                              standard in wood technology. As such, it   Directed by Vittorio Alpi, the founder's
           ALPI                               is a company of excellence, distinguished   grandson,  the  company's  multiple
             ALPI is a leading manufacturer of   by the breadth of its product range and   factories employ 400 people in Italy and
           decorative surfaces made of reconstituted   ability  to  meet  the  specific  requests  of   over 1,300 in Africa. ALPI products are
           wood. The company was the first to   a highly diversified client base. ALPI   distributed in more than 60 countries.  dw
           industrialise this process. Alpilignum   designs bespoke solutions, each of which
           veneer is made of real wood, produced by   can be reproduced identically years later,   www.alpi.it






































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