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TRADE WINDS







































                        New legend in the making


                          Famed designer label MAXHOSA
                          AFRICA showcases latest ranges


              egendary South African fashion   and other homeware items with soft

                and lifestyle brand MAXHOSA   furnishings, and will be on show at the
           LAFRICA  will  be at Decorex Cape   CTICC from 6-9 June 2024.
           Town this year, off the back of showing   The team will also be curating the
           at  Paris  Fashion  Week  in  March  2024.   brand’s latest lifestyle range of woven rugs
           Known for their incredible use of pattern   and cushions – all made locally in South
           and bold colour palettes, MAXHOSA   Africa – in the exclusive VIP lounge, set
           AFRICA’S designs translate the beauty,   to offer trade guests a sanctuary in which
           culture, language and aspiration of   to relax during the busy fair. While the
           African people into products that are at   VIP lounge is intended for architecture,
           the  forefront  of  African luxury  as  well   interior design and décor professionals, it
           as  heritage  fashion,  lifestyle  and  textile   can be viewed by members of the public
           design.                            and is located on the show floor.
             Over the past 13 years, the brand has   MAXHOSA AFRICA is a local success
           won numerous honorary awards around   story par excellence. What started off as
           the world, but ‘accolades don’t mean   a fashion label, has since branched out to
           much to me if I am not truly living and   include stand-out homeware solutions,
           progressing my conviction, it is the   and the way the brand has flourished on
           greatest source of purpose that makes   the global stage,  is one of the  greatest
           me feel alive,’ says the uber-talented   points of pride for South African design
           “Profounder” and Chief Creative Director,   as a whole.
           Laduma Ngxokolo.                    MAXHOSA AFRICA  was  founded  in
             He and the MAXHOSA AFRICA team   2010 by Ngxokolo and originated in the
           will  present an  exclusive  MAXHOSA   desire to explore knitwear design solutions
           AFRICA outdoor seating area at     suitable for amakrwala (Xhosa initiates).
           Decorex  Cape  Town.  This  installation  is   The vision began by creating a modern
           designed to showcase their astonishing   Xhosa  beadwork-inspired  knitwear
           latest collection of umbrellas, cushions   collection suitable for this market.




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