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TRADE WINDS

New legend in the making

Famed designer label MAXHOSA
AFRICA showcases latest ranges

egendary South African fashion and other homeware items with soft

and lifestyle brand MAXHOSA furnishings, and will be on show at the
LAFRICA will be at Decorex Cape CTICC from 6-9 June 2024.
Town this year, off the back of showing The team will also be curating the
at Paris Fashion Week in March 2024. brand’s latest lifestyle range of woven rugs
Known for their incredible use of pattern and cushions – all made locally in South
and bold colour palettes, MAXHOSA Africa – in the exclusive VIP lounge, set
AFRICA’S designs translate the beauty, to offer trade guests a sanctuary in which
culture, language and aspiration of to relax during the busy fair. While the
African people into products that are at VIP lounge is intended for architecture,
the forefront of African luxury as well interior design and décor professionals, it
as heritage fashion, lifestyle and textile can be viewed by members of the public
design. and is located on the show floor.
Over the past 13 years, the brand has MAXHOSA AFRICA is a local success
won numerous honorary awards around story par excellence. What started off as
the world, but ‘accolades don’t mean a fashion label, has since branched out to
much to me if I am not truly living and include stand-out homeware solutions,
progressing my conviction, it is the and the way the brand has flourished on
greatest source of purpose that makes the global stage, is one of the greatest
me feel alive,’ says the uber-talented points of pride for South African design
“Profounder” and Chief Creative Director, as a whole.
Laduma Ngxokolo. MAXHOSA AFRICA was founded in
He and the MAXHOSA AFRICA team 2010 by Ngxokolo and originated in the
will present an exclusive MAXHOSA desire to explore knitwear design solutions
AFRICA outdoor seating area at suitable for amakrwala (Xhosa initiates).
Decorex Cape Town. This installation is The vision began by creating a modern
designed to showcase their astonishing Xhosa beadwork-inspired knitwear
latest collection of umbrellas, cushions collection suitable for this market.

8 Issue 279 • dw