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IID

IID update,

July 2024.

n June, The IID partnered with
THE HOTEL AND HOSPITALITY
ISHOW to deliver an enriching event
for Interior Designers, Decorators,
Architects, and key players in the
hospitality industry. The highlight was
exclusive in-person discussions featuring
pertinent topics currently influencing
the hospitality industry and all those
involved in this dynamic sector. Chris
Browne, Founder and Creative Director
of Fox Browne Creative shared profound
insights into the influences shaping his
design concepts and business strategies,
renowned for their award-winning
narratives of hospitality and luxury in the demonstrating how blending purpose strategies effectively. And the value of not
wild. with profit can elevate industry standards only understanding the outcome but of
Thuli Mahlangu, Founder of Zing alongside Gavin Ferreira, Concession mapping the process thinking to achieve
Design, explored the fusion of timeless General Manager at Kruger Shalati, and desired outcomes.
authentic design with innovation, Brett Hendricks, CEO of Motsamayi In conclusion, the event not only
seamlessly blending aesthetics and Tourism Group, who shared their visionary fostered knowledge exchange but
functionality with Ryan Illger, CEO approaches to hospitality that prioritise ignited a collective passion for pushing
of Blacksmith Interior Design, and JP sustainable growth and community impact. boundaries in hospitality design. It served
Beukes of OnePointZero who offered The event also featured Maria Day, as a reminder that by embracing creativity,
their professional perspectives and Managing Director of the IID discussing purpose, and innovation, we can shape a
expertise on crafting spaces that resonate strategic benefits of process thinking future where every guest experience is
with contemporary needs and trends. for hospitality service providers. extraordinary and memorable
Andrea Kleinloog, Partner at Hesse Maria highlighted how this approach We extend our heartfelt gratitude
Kleinloog, took attendees on a journey enhances customer satisfaction, fosters to our sponsors who enthusiastically
towards a purpose-driven future, innovation, and optimises operational supported our platform, ensuring its
efficiency. Experts including JP Beukes success and providing our members with
of OnePointZero, Jodi Day from iTiS an opportunity to network and engage in
Design, and Megan Hesse, Co-Founder conversations in style and comfort. dw
of Hesse Kleinloog, contributed valuable
insights into implementing these www.iidprofessions.org.za

16 Issue 280 • dw