Page 26 - Designing Ways 274

FASHION

How sweet can yellow taste?

by Ambiente

olours determine our everyday life, exclusively for Ambiente, entitled "The analysing the responses from several
influence our mood or affect our power of colour: a survey on how coloured hundred international respondents.
Cfeelings. But what effect do they tableware influences the perception of Jozef Youssef will present the extent to
have on our sense of taste? Celebrity chef food". Using an online survey, he shines a which the coloured plates stimulate the
Jozef Youssef is addressing this question light on how the colour of plates affects the appetite, influence the healthiness of the
and conducting an exclusive survey as perception of desserts. food and the perception of sweetness
part of Ambiente 2024. On Hoteliers' Day, The celebrity chef selected three desserts on Hotelier's Day at Ambiente. At the
he will share his findings with industry that are familiar and recognisable in HoReCa Academy, he invites industry
participants and invite them to a get- different cultures: Granola with fruit and participants to the following get-together
together with a finger food menu. yoghurt, fruit salad with ice cream and a with a specially designed finger food
You eat with your eyes – the eating slice of chocolate tart with ice cream. For menu. "Multi-sensory experiences play a
experience is by no means limited to the the colourful plates he used products from major role. It's not just about flavour, but
sense of taste: the type of food prepared, exhibitors. Youssef carefully prepared the about being surprised and experiencing
how the food is presented on the plate and dishes, arranged them attractively on the with all your senses. We are delighted that
the tableware used all play a decisive role. brightly coloured plates and photographed Jozef Youssef is our guest at Ambiente
Studies show that even the colours of the them. Participants from four continents for the second time and is conducting an
food can have a strong influence on the were recruited for the online survey exclusive survey on a current hospitality
perceived taste of a dish.1 But does this effect using a crowdsourcing tool. Based on topic. We are very much looking forward
also apply to the colour of the tableware? the photos of the desserts, they rated the to the results," explains Thomas Kastl,
Jozef Youssef, the award-winning celebrity colourful plates for each dish according Director Ambiente Dining. dw
chef and creative force behind the design to appetite, health and sweetness. The
studio Kitchen Theory, conducted a survey celebrity chef and his team are now www.ambiente.messefrankfurt.com

26 Issue 274 • dw