Page 23 - Designing Ways 274
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“We are a brand that is sustainable, and   redesigned for our clients using nil
                                              are creating and supporting sustainable   percent of plastic bags. “
                                              awareness, as well as making a positive   Why sustainablilty? We care for you,
                                              contribution to the world. “      Mother Nature..
                                               While  the  fashion  sector  is  booming,   We are excited to announce our new
                                              increasing attention has been brought to the   brand ambassador Loren Leigh Jenneker.
                                              impressive range of negative environmental   Instagram: lorenjenneker
                                              impacts for which the industry is   Looking forward to doing some amazing
                                              responsible. Fashion production makes up   work together with this ray of sunshine.
                                              10% of humanity’s carbon emissions, dries
                                              up water sources, and pollutes rivers and   Instagram:the_godmother_clothing_sa
                                              streams. What’s more, 85% of all textiles go   Email: godmotherfoz@gmail.com   dw
                                              to the dump each year, and washing some
                                              types of clothes sends a significant amount
                                              of microplastics into the ocean. The main
                                              reason for water pollution in the clothing
                                              production process is the ‘wet-processing’
                                              stage.
                                               After cotton has been spun and woven
                                              into fabric, it is wet-processed, when the
                                              fabric is dyed, printed, and finished. Not
                                              only is this process water-intensive, but it
                                              also pollutes water.
                                               “We are now creating our own denim
                                              shopping  bags  from  existing  denims
































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