Page 28 - Designing Ways 273
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           Battilossi Moodboards, Silver & Coral Palette





                                            Battilossi Moodboards


                                             Thinking outside the carpet


                 hinking outside the box is the   Through a transversal rereading of the   to understand where to intervene in the
                 natural path of a creative mind.   brand's current collections, which include   event of changes or corrections.
            TSince its foundation in 1959,    over 250 designs and colours, Battilossi   From  a practical  point  of view, this
           Battilossi has grown to become one of   introduces 14 moodboards composed   concept makes it possible to create
           the points of reference for the world of   of a number of references varying from   "swatch books" to be delivered directly
           carpets at an international level.  a minimum of 10 up to a maximum of   to shops and design studios, placing
             Originally established as a family of   49, ranging from the sober Naturals, to   smaller samples of the supporting and
           merchants and collectors, it transformed   the warm Autumn, the delicate Silver &C   complementary carpets next to the
           with the passage of the second generation   oral, up to the impactful Ivory Black.  anchor carpet.
           into a company producing contemporary   Each  moodboard  represents  an  A concept capable of also embracing
           carpets, which interpret textile art as a   entire aesthetic scenario, the result of   carpets from other brands or precious and
           territory of infinite experimentation. In   an eclectic and refined combination of   antique carpets owned by the customer,
           Battilossi carpets, tradition is constantly   styles, weaving techniques, materials and   in a single coordinated project capable of
           reinvented, enhanced from  collection  to   colours, expertly mixed.  releasing coherence and elegance.
           collection by new expressive languages   At the centre of the visual there
           which, in line with the company's DNA,   are one or more main rugs (anchor   Silver & Coral Palette
           testify to its continuous path of research.   rugs), followed by supporting rugs and   ANCHOR RUG
             With an innovative spirit, Battilossi   complementary rugs. This apparently   Caleido Concept No.1 Frost SEASHELL
           today responds to the design and   complex architecture is harmoniously
           decorative needs of contemporary living   articulated, revealing the overall interior   SUPPORTING RUG
           by making use of the experience and   project without leaving out any detail.   Avita Ember GLOW
           refined taste gained over the years, and   Thanks to this method, design coherence
           broadening its range of intervention,   becomes the protagonist and the risk of   COMPLEMENTARY RUGS
           placing itself alongside designers and   aesthetic conflicts between the carpets   •   Caleido Concept No.1 Furosa
           customers no longer as a supplier, but as   selected in a project is reduced.  VENICE
           a real interior design company. In this   Using  the moodboard,  planners  and   •   Series #2 Shaggy SILVER
           context, the "Battilossi Moodboards" were   interior designers obtain an immediate   •   Eclectica Crossroads SILVER
           born as an expression of the brand's new   and complete vision of every detail of   •   Series #1 Flame on SILVER
           approach to interior decoration.   the project to be carried out, being able   •   Tocca T6 PEARL



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